Qisqalik – samarali tibbiy reklama yaratishning muhim omili

Abstract

An important requirement for ad texts is the maximum amount of information that can be used. Short text is better received by the reader. It should not contain words that are semantically difficult to understand. Don’t use obscure, unfamiliar words (especially complex medical terms) in the text. Because the customer cannot be forced to think long and hard about the text, it is important to convey the main idea in an easy and understandable language. This article argues that advertising texts should be short, simple, and understandable, taking into account the characteristics of the target audience. The ideas cited are based on the example of medical advertising.